Investment in augmented reality is growing

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BY : Diego GutiérrezOctober Fri, 2015
Investment in augmented reality grew by 96% in 2014, from 28 rounds in 2013 to 55 rounds in 2014. Moreover, the companies in the sector are still very young, most of them are less than 5 years old, which shows us the potential of this sector. Among the most frequent uses of this technology are marketing, education, health, training and culture.


CITURS- presentation - 2015-09-10 (1)

Major rounds that have been made in AR companies worldwide 2015

 BlipparThe company, an augmented reality platform for the marketing world that converts printed images into digital experiences using Google Glass, counts Disney, Sony, Coca-Cola among its clients.

Blippar completed a $45M round in March 2015 a year after buying augmented reality giant Layar.

 Castar, a startup that markets augmented reality glasses that was founded in 2013, has managed to raise more than $15M in its first round of funding.

SkullyThe Skully is a helmet that, thanks to the Head-Up Display (augmented reality) technology it incorporates, transforms into a screen on which all kinds of information is projected onto the rider's real vision. For example, the Skully displays GPS data on the visor without having to take your eyes off the road. In addition, this helmet also includes a rear-view mirror function. Skully has received 2 rounds of funding in 2015 for a value of $13M.

Spanish companies have also secured funding

Although in Spain we are a little behind and a large number of rounds have not yet taken place, we have witnessed companies such as Catchoon ,Psious and OpenCamphave received rounds of funding.

Catchoon has developed an innovative image recognition system that links the photo of an object with digital content. This Barcelona-based company, which received a round in 2012 led by Inveready, plans to raise €1.5m this year with the aim of accelerating its growth and establishing itself in the United States.

The virtual reality-based psychotherapy startup Psious closed a first round of funding of $1.05M in May this year. The company, which began its journey with the development of the Phobious app for the treatment of phobias with virtual reality, has expanded its field of action and is currently working on psychological therapy solutions with virtual reality via mobile phones. 

OpenCamp, the first experiential entertainment platform dedicated to the world of sports using augmented reality, has received a €13.5 round of funding from Inveready and Marco Corradino.


If you are looking for public or private financing or want to know more about the sector, please contact us. Abra-Invest has a team of experts in alternative financing at your disposal. Call us on +34 946424142.

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