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Analizando el mercado de las apps móviles en USA


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BY : Diego GutiérrezDecember Wed, 2013
venture capitalAccording to a study by CBinsights, el tiempo medio que dura entre los 1000 mejores una "app" en itunes store es de 23 días. Además existe una gran variación en función del sector al que se dirija.

Los sectores con más tirada: juegos y entretenimiento

El sector juegos cuenta con el 30% de las apps situadas entre las 1000 mejores. Además los 7 sectores dominantes representan el 75% de las apps. Una conclusión del análisis es como cambia la posición en función del día de la semana. Las apps relacionadas con juegos y entretenimiento suben los fines de semana mientras que las relacionadas con la productividad suben los días laborales.

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"El sector juegos tuvo en España varias operaciones de inversión siendo un sector activo para el venture capital español. Ejemplo de ello fueron las operaciones de hooptap, (liderada por Business booster)placechallenge (mola.com), playspace (peoplefund)socialpoint (BBVA) y tusjuegos.com (Itnet)" comenta Diego Gutierrez experto de financiación alternativa en Abra Invest.

Una mirada enfocada en el sector Juegos

Cuando analizamos el sector juegos de manera pormenorizada, encontramos algunas tendencias muy interesantes:
-En los últimos 3 meses 1422 apps han estado en el top 1000.
- 111 apps han estado de manera consistente en el top 1000.
- 78 "publishers" han estado de manera consistente en el top 1000.
- 20 días de media está un app de juegos en el top 1000

Aquí tenemos el listado de los "publishers" privados que han mantenido sus apps en el top 1000 durante el período analizado.

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