ABRA INVEST asesora con éxito a ANPRO21 en la búsqueda de capital para la internacionalización de BRAND RAIN

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Integral service around a transaction
BY : Diego Gutiérrez20/02/2013

La empresa tecnológica Anpro21 ha cerrado su primera ronda de inversión para internacionalizar “Brand Rain”, un sistema de seguimiento y análisis de la reputación de las marcas. Anpro21 es una empresa tecnológica Española dedicada a la captura, procesado y análisis de la información. En 2011 incorporó sistemas de inteligencia artificial y software avanzado para desarrollar una herramienta única, Brand Rain, que permite la captura y procesado del mayor número de fuentes de información existentes, procedentes de los medios tradicionales (mass media) y los medios digitales (social media).

Un año después de lanzar la innovadora solución para la gestión de la reputación para marcas Brand Rain, Anpro21 ha cerrado con éxito su primera ronda de inversión, con la que afrontará su consolidación en el mercado nacional y un ambicioso plan de internacionalización en los próximos años. ABRA INVEST ha liderado el proceso de búsqueda de capital consiguiendo aglutinar a más de 20 inversores privados a través de la plataforma de crowdfunding de Inveready llamada "The Crowd angel". ADemás ABRA INVEST ha participado también en la ronda de inversión y llevará a partir de ahora la dirección financiera y de desarrollo de negocio de Anpro21.

Brand Rain dispone de un sistema automático que captura información de 4 millones de fuentes digitales, 2.100 fuentes impresas, 40TV y más de 20 emisoras. Es el primer producto que obtiene y analiza datos cruzando información de los medios tradicionales y los medios sociales. Este sistema es dinámico, por lo que cada día crece el número de fuentes capturadas. Después, toda esta información se procesa con complejos sistemas algorítmicos, de inteligencia artificial y estadísticos, que evalúan el contenido de los mensajes, su contexto y el tono. Esto permite obtener información sobre la evolución de la reputación de marcas, productos o personas.

La noticia ha tenido repercusión en los medios de comunicación habiéndose comentado en medios como Expansión (ver noticia)  y el confidencial (ver noticia).

Diego Gutiérrez Zarza

ABRA INVEST
Web: www.abra-invest.com

 

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