In today's world, the availability of insights to help make decisions is a necessity, and companies increasingly need to be equipped with complete information and reports that allow them to make the best decisions.
Además, debido a la velocidad del cambio, esta información tiene que estar actualizada, las empresas están empezando a exigir de una mayor flexibilidad, y los estudios de mercado, como los realizados por Zinklar, han de realizarse a una mayor velocidad para evitar la obsolescencia de la información publicada.
Es por ello que cada vez surgen más empresas que compiten con las grandes cadenas de research o de insights sectoriales al poder ofrecer procesos menos burocráticos, más rápidos y personales que se diferencien de las empresas clásicas.
One of the companies operating in this sector is the Spanish company Zinklar, la cual ha sido capaz de levantar a mediados de abril 1M€ para poder disponer de tesorería e incrementar.
Zinklar is a market research platform based on its simplicity, ease of use and assistance from a team of specialised researchers, and has the differentiating feature of obtaining results in less than 3 hours.
In order to achieve this speed, the platform is equipped with Agile Market Research tools that capture consumer information every day and feed it into the platform.
It is currently used by more than 100 leading companies, including Reckitt Benckiser, Duracell, Unilever, Orange and Jaguar Land Rover.
Dalia is a German company focused on the B2B market research with access to information sources from 100 countries.
Through its platform, it uses Machine Learning and Big Data technology to collect information, conduct surveys and draw conclusions from different data sources in real time.
Gracias a la disrupción que la empresa generó al integrar una multifunción dentro de la misma consiguió levantar más de $7M en el año 2007.
This firm is responsible for the customised market researchoriented to holistic researchincluding face-to-face interviews, online interviews and compilation of sectoral reports.
Another distinctive feature is the format of information collection, which can be obtained through a self-explanatory video that can be easily sent and viewed throughout the organisation.
Debido a estas capacidades la firma ha sido capaz de captar $45M para poder cubrir las necesidades de inversión y los flujos de caja iniciales.
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