Market Research expert Zinklar closes €1M round

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Integral service around a transaction
BY : Diego GutiérrezMay Fri, 2019

In today's world, the availability of insights to help make decisions is a necessity, and companies increasingly need to be equipped with complete information and reports that allow them to make the best decisions.

In addition, due to the speed of change, this information has to be up-to-date, companies are starting to demand greater flexibility, and market research has to be carried out at a faster pace to avoid obsolescence of published information.

This is why more and more companies are emerging that compete with the large research or sectoral insights chains by being able to offer less bureaucratic, faster and more personal processes that differentiate themselves from classic companies.

One of the companies operating in this sector is the Spanish company Zinklarwhich has been able to raise €1m by mid-April in order to be able to dispose of cash and increase.

Zinklar is a market research platform based on its simplicity, ease of use and assistance from a team of specialised researchers, and has the differentiating feature of obtaining results in less than 3 hours. 

In order to achieve this speed, the platform is equipped with Agile Market Research tools that capture consumer information every day and feed it into the platform. 

It is currently used by more than 100 leading companies, including Reckitt Benckiser, Duracell, Unilever, Orange y Jaguar Land Rover.

Dalia Research

Dalia is a German company focused on the B2B market research with access to information sources from 100 countries.

Through its platform, it uses Machine Learning and Big Data technology to collect information, conduct surveys and draw conclusions from different data sources in real time.

Thanks to the disruption that the company generated by integrating a multifunction within the same company, it managed to lift more than $7M in 2007.

User Testing

This firm is responsible for the customised market researchoriented to holistic researchincluding face-to-face interviews, online interviews and compilation of sectoral reports.

Another distinctive feature is the format of information collection, which can be obtained through a self-explanatory video that can be easily sent and viewed throughout the organisation.

Because of these capabilities, the firm has been able to capture $45M in order to be able to cover investment needs and initial cash flows.

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?