BeMyEye, European leader in mobile crowdsourcing, closed at the end of May a €6.5M funding round to expand in the Spanish market. The round was led by Spanish venture capital firm Nauta Capital, joined by P101 and previous investors such as 360 Capital Partners.
What is BeMyEye?
BeMyEye, es una startup con sede en Londres que conecta a las personas con empresas y marcas de distintas industrias -como bienes de consumo, tecnología y medios de comunicación-, a través de tareas de recopilación de datos de forma colaborativa o crowdsourced. Toda la información que se recopila a través de este sistema de crowdsource permite a las empresas obtener información del mundo real. Este método permite a las empresas «ver» miles de ubicaciones en cuestión de segundos, lo que les ofrece la inteligencia para identificar nuevas fuentes de ingresos, mantener la integridad de la marca y conseguir rápidos ahorros.
BeMyEye closes its second round of investment to reinforce its international expansion
BeMyEye wants to become a leader in its sector and to do so it knows that it has to grow and enter new geographic markets. At the moment it is already in the UK, France, Italy, Germany and Spain. It has recently moved its headquarters from Italy to London in order to access a more attractive market with the best global clients.
Founded in 2011 by Gian Luca Petrelli, it already closed a €2M round in 2011 and has now closed its second round of €6.5M led by a Spanish investor, Nauta Capital.
The round aims to drive the company's international growth and product development. The company will double the size of its technology development team with the aim of providing businesses with real-time data, with unprecedented reach and accuracy, through Europe's largest community.
Among the arguments that investors have used when betting on the company, we find the fact that BeMyEye is one of the leaders in a sector that seems to have a lot of growth ahead and that BeMyEye has brought a disruptive and innovative model to its sector, in the same way that other companies such as UBER or AIRBNB have done, taking advantage of trends and innovation, as well as the strength that people have when they come together as a community.
Según ha afirmado Nauta Capital: “BeMyEye ha demostrado ser el líder del mercado europeo de esta industria en pleno crecimiento. El poder que tiene una gran cantidad de personas a pie de calle, recopilando información sobre los negocios de nuestros clientes, es un modelo en el que vemos un enorme potencial, por lo que estamos encantados de apoyar a BeMyEye en su continua expansión internacional».
BeMyEye buys LocalEyes
Less than a month after the closing of the round, BeMyEyes has already announced the purchase of one of its main competitors, LocalEyes. This purchase will give BeMyEye access to new customers as well as a mobile workforce of 250,000 people, positioning BeMyEye as the European market leader in the market for collaboratively collected mobile data in the real world.
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