Contact

Affiliated Marketing specialist Shoppiday receives €1M


, , ,
Integral service around a transaction
BY : Diego GutiérrezMay Mon, 2019

It is undeniable that the e-commerce market continues to grow, having reached the milestone of €40,000M in 2018, it seems that 2019 may break all records in turnover for products and services sold online.

More and more companies are opting to hire specialist digital marketing and SEO services to improve their company's position on the web, thus achieving a significant increase in revenue.

This has helped to create an ecosystem of companies that are living alongside e-commerce, collaborating in its growth and taking advantage of the opportunity.

One of the companies in this situation is Shoppidaya company that helps web traffic and purchases to grow significantly. Its business model is based on achieving this increase in real traffic, charging a commission for the work carried out to the advertising brands.

Everything seems normal, just like any other start-up digital marketing, however, the big difference that this company brings to the table is that the users who use it, who generate traffic and purchases, receive part of this commissioni.e. they get a "cashback"The customers can collect up to 65% of the commissions that have been generated by the service.

The company has more than 850 commercial agreements with leading companies such as Just Eat, Telepizza or Booking among others, and may receive a fee of up to 16% of the amount disbursed.

In order to be able to grow, the company is developing a own geolocation serviceimportant in order to be able to capture the services or shops offline that are also affiliated within a close radius.

To carry out this expansion at national level, as they are currently only online and in 9 Spanish cities, the company has made a capital increase of €1m which has been signed by Comercia Global Paymentsan investment vehicle owned by CaixaBank and Global Payments.

The business is thus expected to cashback help the growth of the e-commerceOnce a structure of sufficient size was in place to help the Brick & Mortar business.

Within this sector of affiliated marketing we have put together the following operations:

Shop Back

Shop Back is an international firm based in Singapore that operates in the affiliate marketing market, through which it is able to generate traffic and sales on the websites of affiliated companies and generate returns of up to 30% of the purchase price, allowing companies to avoid discounts and achieving a higher loyalty than points schemes usually achieve.

On 10 April, the company obtained a capital increase amounting to $45M by the investor group Rakuten Capital and EV Growth to consolidate its dominance in the Asia Pacific market and capture new business.

Partnerize

Partnerize is a British company that has developed a SaaS technology that helps to optimising online sales growthThis allows for customer monitoring and analytics, as well as predicting the impact that marketing campaigns or partnerships with affiliate marketing companies can generate.

The firm is currently helping to control a budget in excess of $6,000M in medium and large companies in more than 214 countries.

To be able to make the leap to smaller businesses have received an investment from $9M It is hoped that the decision technology can be adapted to be implemented in smaller companies where the available budget is more limited.

 

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?

M&A NEWS
INDUSTRIAL REPORTS
closearrow-circle-o-downchevron-downcrossmenu