Seidor goes shopping again, this time to reinforce Seidor Digital

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BY : Diego GutiérrezMay Tue, 2017
The technology consultancy has bought the creativity and digital marketing agency Yslandia to strengthen its digital division created in 2016. This purchase allows Seidor to add the value layer of digital creativity to the existing layers: digital transformation consultancy and technological innovation of Seidor labs. For its part, Yslandia benefits from Seidor's technology to develop its work.
Seidor goes shopping again, this time to reinforce Seidor Digital
About Yslandia

Yslandia is a digital marketing agency founded 7 years ago in Madrid. Its strong point is creativity. In recent years it has won numerous awards. An example of this is that in 2016 it was the most awarded agency at the Luxury Awards 2016. Its clients include Telefónica, Nespresso, Merck and Adidas.

According to its founder, Gil Blancafort, the company has a turnover of 1.3m, with an ebitda of 20%, and employs around 15 people.

The company will continue to maintain its brand, but will benefit from Seidor's technology, which will allow it to offer more innovative solutions to its customers. In addition, Yslandia will have more capacity to reach international customers.

According to Gil Blancfort himself, "We want to maintain our creative character and start-up spirit, with the boost provided by Seidor, with 56 offices around the world and a strong presence in Latin America, to promote internationalisation".

Seidor, which has initially acquired just over 50% of the firm, is committed to gradually increasing to 80%, with capital increases that will finance the group's expansion, which expects to have a turnover of €5M by 2020.

About Seidor: Towards diversification and acquisitions

Seidor closed the 2016 financial year with sales of 310 million, 20% more than the previous year, and a total workforce of 3,627 people, 600 of whom joined last year. The firm has subsidiaries in 26 countries, and already achieves 36% of its business in international markets, although its target is to reach 51% of sales abroad.

In 2016, Seidor developed a growth strategy based on its international expansion and diversification of its offering. As part of this diversification, it created a digital consulting division, which was later joined by the technological innovation division of Seidor labs, dedicated to technological innovation and research.

 As for the acquisitions made by Seidor in recent years, most of them have been for growth in international markets, such as the purchase of Bluekey in Africa.

More moves in digital marketing this week

The purchase of Yslandia by Seidor has taken place at a time when digital marketing agencies are looking to grow in order to offer better services to their clients and to be competitive.

Last week, for example, digital marketing agencies MAKE Digital Marketing and The Science of Digital decided to join forces and form the Making Science Group.

"Digital Marketing is becoming increasingly complex and companies are demanding partners that are able to provide integrated solutions with knowledge and integration of all specialties, Making Science aims to be the trusted partner with diversity and scale capable of providing these solutions" said José Antonio Martínez, Managing Director at The Science of Digital.

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