En este post, se analizarán una de las operaciones de M&A más relevantes llevadas a cabo en el sector Software as a Service. Se trata de la reciente adquisición de Vlocity by Salesforceone of the leading companies in the sector. This purchase took place on 25 February 2020 and was valued at USD 1.33 billion.
SaaS, short for Software as a Service, is a software distribution model in which a provider hosts both the company's software and its data and makes them available via the Internet. This means that the software used by the company is not present in the company, but that the provider takes care of hosting it in the cloud, as well as updates and maintenance.
Esta industria es, en la actualidad, el foco de atención de la mayoría de inversores que invierten en el sector tecnológico.
Salesforce is an American software company based in San Francisco, California. It offers a customer relationship management (CRM) service and also sells a complementary set of business applications focused on customer service, marketing automation, analytics and application development. Salesforce and the technology giant Microsoft The leading companies in the sector.
Esta operación le ayuda a mantenerse en lo alto del mercado, ya que Vlocity le proporciona el producto perfecto para Salesforce Sales Cloud, Service Cloud, Communities Cloud y otras tecnologías principales de Salesforce. Las aplicaciones de Vlocity consiguen la máxima reutilización de los objetos centrales de Salesforce y garantizan que los objetos de Vlocity funcionen hoy y en el futuro con futuras versiones de los objetos de Salesforce.
Vlocity is an American company co-headquartered with Salesforce dedicated to providing cloud and mobile software to drive the digital transformation of the world's largest enterprises. It increases sales, service and marketing agility, operational efficiency and time-to-value for cloud and enterprise-wide digital adoption.
It is worth noting that this deal helps Vlocity to stand out in the market by being now partners with one of the most important companies in the Software as a Service sector, Salesforce, making it an important operation for both companies to consolidate against their competitors.
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