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E-Commerce sector analysis 2023

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Executive Summary
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E-commerce, short for electronic commerce, refers to the process of buying and selling goods and services, as well as the transmission of data or funds, through electronic networks, primarily the Internet. In recent years, e-commerce has rapidly gained popularity due to its convenience and global reach, enabling the seamless exchange of goods and services across various regions around the world. It has transformed the way businesses operate and how consumers shop, offering greater accessibility and convenience for both sellers and buyers.

The e-commerce market offers various advantages for both consumers and businesses. With global access, 24/7 availability, and greater convenience, customers can shop from anywhere and at any time, expanding their potential market and saving time. Moreover, the wide variety of products and ease of comparing prices promote competition and benefit consumers. On the other hand, businesses can reduce operational costs, obtain data and analytics to improve their strategy, and easily expand their reach. All of these factors, combined with rapid implementation, make e-commerce an increasingly attractive and essential option in the current and future commercial landscape. It has revolutionized the way business is conducted, offering immense opportunities for growth and efficiency in the modern digital era.

E-commerce is usually classified based on numerous business models, which include Business to Business (B2B), Business to Customer (B2C), Customer to Business (C2B), and Customer to Customer (C2C).

Continuing with the qualitative part, the Market Study also provides information about some of the most active niches in the sector. Specifically, we have grouped and analyzed the niches based on the funding acquired and the acquisitions of 2023.

Furthermore, the Market Study presents 7 trends for this 2023. The use of new technologies is the common thread among these trends, and it is not surprising, as in the e-commerce market, more and more companies are developing software to provide payment solutions, data analytics, and supply chain management solutions that allow small businesses to leverage inventory and products to sell to customers without having to handle the supply or inventory themselves.

Regarding the quantitative part, the first section of the report refers to the funding raised by companies in the sector. It is observed that the trend is highly positive, considering that from 2019 to 2022, the sector experienced increased funding due to the COVID-19 crisis, which compelled society to digitize its operations and way of doing things. This digital transformation has led to a surge in investments and financial support for e-commerce businesses as they adapt to the changing consumer behavior and market demands.

"On the other hand, concerning acquisitions, we can see that it is an active market with a positive trend, with a total of 168 acquisitions made by companies in the sector or 186 companies acquired within the sector, according to the data from 2023. As for funding, the report also indicates that 2021 saw the highest number of funding rounds, as it was an exceptional year."

E-Commerce sector analysis 2023
E-commerce Online shopping Business internet technology concept.

A very important section of the report is related to the maturity of the industry, as it identifies the subsectors and types of companies that belong to the stages of innovation, growth, or consolidation. In the report, you will find the most popular categories in each stage and more information about their significance in the industry. Additionally, the section also showcases the latest acquisitions, investments, and initial public offerings (IPOs) of companies in the sector.

Finally, the Market Study provides an overview of the sector in Spain. In this section, you will be able to see the latest developments in the sector but focused on Spain, including the companies that have been acquired, the ones that have been sold, and some potential investors.

In conclusion, we can say that the e-commerce sector is a strong industry, as evidenced by the transactions and investments in this type of companies. Furthermore, it is a very broad sector, with many specialties, many professionals, and many possibilities for expansion.

Interested in the reports of Baker Tilly GDA other sectors? Here you can find them

E-Commerce sector analysis 2023

Table of contents
  1. Feed Summary
    1. Sector Overview
    2. Word Cloud
    3. What is E-commerce?
    4. E-commerce VS Marketplace
    5. E-commerce Types
    6. Segmentation
    7. Clustering
      1. By Funding
      2. By Acquisitions
    8. Value Chain
    9. Market Trends
    10. SWOT
    11. Market Value
  1. Funding
    1. Global Funding
    2. Global Funding by Geography
    3. Global Funding by Sectors
    4. Global Funding Funnel
  1. M&A
    1. Global Acquisitions
    2. Global Acquisitions by Geography
    3. Global Acquisitions by Sectors
    4. Latest Acquisitions
  1. IPOs
    1. Latest IPOs
  1. Market Maturity Level
    1. Innovation
    2. Growth
    3. Consolidation
  1. Investments
    1. Most Active Investors in the last 3 years
    2. Latest Investments
  1. Overview of the sector in Spain
    1. Completed transactions
    2. Examples of potential investors
    3. Independent agencies vs. large agencies
    4. Technology-focused companies
  1. About Us


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E-Commerce sector analysis 2023
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