Pinterest and its social network of acquired companies

, ,
Integral service around a transaction
BY : Diego GutiérrezApril Fri, 2019

This year 2019 looks set to be one of the strongest years with the IPOs of several of the so-called unicorn start-ups (e.g. Pinterest), i.e. those with a valuation in excess of USD 1 trillion.

A few weeks ago Lyft went public with an IPO, the biggest company to go public since Snapchat two years ago. This year looks set to repeat this trend of big companies going public, with Uber, Airbnb and Pinterest being three of the most interesting.

In this article we will try to analyse the latest acquisitions made by Pinterest, and how they have affected or contributed to the parent company.

Getting to know Pinterest

Pinterest is a social network where users can collecting and sharing images, ideas and hobbies, helping to connect all users with things they find interesting.

This is a company that was formed in 2009 as a private network and achieved great growth in 2011, when it went from being an online platform to having an app for iPhones and began to receive large investments in seed rounds in order to allow for scalability and profitability.

Since then it has received 15 funding roundsin which it has succeeded in capturing more than $1,2Bwhich have been used for the constant improvements and upgrades, and for the purchase of companies with complementary products.

Buying companies from Pinterest

Its last 4 acquisitions have been those analysed below:

1) Jelly HQ

Jelly is a platform that serves as a Q&A forum. The main features that set it apart from other similar platforms such as Quora or ChaCha were the use of images for the resolution of imagesThe project encourages users to use images both to ask questions and to answer them.

2) Instapaper

Instapaper is a bookmarking service that allows its users to save web content for later reading on other devices. It was founded in 2008 by Marco Arment and became an instant success thanks to its simple registration form. It does not require emails and, in addition, in case of having the premium version, it allowed the user to have text reading with artificial voice and the elimination of advertising.

In 2018 Pinterest sold the company to its former owners.

3) Tote

This company was acquired in 2016 and is specialised in the sale of fashion accessorieswhich are advertised through bloggers or influencers.

Unlike other fashion applications, in this case the concept of recommendations comes solely from the hand of stylists, bloggers and influencers including complete collections of recommended clothing and outfits for every occasion.

4) Fleksy

Fleksy is a start-up that has developed a virtual keyboard for mobile phoneswhich improves the efficiency of the keyboards integrated in mobile screens due to its autocorrection system based on region-specific predictive algorithms in which the device is used.

In addition, the keyboard is equipped with technology that can decipher the typing patterns in each application, being able to perform customised recommendations to each application.

The M&A Professionals

Meet our services



Do you want to be up to date?


Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?