MotorK acquires DAPDA Motor Digital | Press release

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Integral service around a transaction
BY : Paul von KesselOctober Fri, 2021

On October 8, 2021, the acquisition of DAPDA Motor Digital by MotorK was agreed. Baker Tilly Corporate Finance has advised the DAPDA team in this sale transaction.

It is a business move that aims to expand MotorK's geographical reach in Spain, categorising it as a strategic growth market for the company.

Seller: DAPDA Motor Digital

Based in Jaén, Andalusia, DAPDA Motor Digital is a company that was founded in 2005 and offers a wide range of digital solutions and services for the automotive sector. Its SaaS tools focused on CRM, Lead Management, Intelligent Database Management for both sales and after-sales, as well as services such as digital marketing and call centre, position it as one of the companies that have contributed to the digitisation of the automotive sector in Spain. DAPDA has a strong and experienced team that serves a broad customer base.

MotorK acquires DAPDA Motor Digital | Press release

Investor: MotorK

Headquartered in Italy and backed by investment funds 83 North and Zobito, MotorK is a leading software-as-a-service (SaaS) provider to the automotive retail industry in EMEA. It enables manufacturers and dealers to enhance their customers' digital experience through a comprehensive suite of digital products and services. It was founded in 2010 and has 250 employees and eight offices in seven countries. 

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Baker Tilly Corporate Finance

Baker Tilly has advised DAPDA in the negotiations with MotorK's management team. Diego Gutiérrez, a partner specialising in the sector, led the team.

Baker Tilly Corporte Finance has a team specialized in M&A and has consistently ranked in the Top 10 in the mid and small market worldwide.

Baker Tilly International's corporate finance services include advising on cross-border transactions for clients doing business in multiple locations. Baker Tilly's network extends across 145 territories, with 34,700 people working in more than 746 offices.

Baker Tilly International is an international business professional services network specializing in advisory, consulting, audit, tax and legal, accounting, labor and management services for SMEs and multinational companies.  

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