On October 8, 2021, the acquisition of DAPDA Motor Digital by MotorK was agreed. Baker Tilly Corporate Finance has advised the DAPDA team in this sale transaction.
It is a business move that aims to expand MotorK's geographical reach in Spain, categorising it as a strategic growth market for the company.
Based in Jaén, Andalusia, DAPDA Motor Digital is a company that was founded in 2005 and offers a wide range of digital solutions and services for the automotive sector. Its SaaS tools focused on CRM, Lead Management, Intelligent Database Management for both sales and after-sales, as well as services such as digital marketing and call centre, position it as one of the companies that have contributed to the digitisation of the automotive sector in Spain. DAPDA has a strong and experienced team that serves a broad customer base.
Headquartered in Italy and backed by investment funds 83 North and Zobito, MotorK is a leading software-as-a-service (SaaS) provider to the automotive retail industry in EMEA. It enables manufacturers and dealers to enhance their customers' digital experience through a comprehensive suite of digital products and services. It was founded in 2010 and has 250 employees and eight offices in seven countries.
Baker Tilly has advised DAPDA in the negotiations with MotorK's management team. Diego Gutiérrez, a partner specialising in the sector, led the team.
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