M&A in Retail Software in Europe. Sensei receives a capital injection from METRO and Techstars.

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BY : Diego GutiérrezDecember Wed, 2017

We review the main M&A operations (mergers and acquisitions), purchase of companiesetc.) that have taken place in Europe in recent years in the retail software sector. In addition, we analyse the capital injection of private equity funds METRO and Techstars in the Portuguese company Sensei.

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We review the main M&A deals that have taken place in Europe in recent years in the retail software sector. In addition, we analyse the capital injection by private equity funds METRO and Techstars in Portugal's Sensei.

About Sensei

SenseiData is a Lisbon-based Portuguese startup specialising in retail software that provides accurate in-store analytics to understand customer behaviour. Its software allows you to discover who enters your shop, what drives their journey through your store and how to convert potential customers into valuable loyal customers.

With Sensei's analytics platform and customised marketing tools, you can implement relevant changes to grow your shop's sales. This technology, consisting of cameras, sensors and routers placed throughout the shop, allows:

  • Identify the potential of the shop within its location and know how many people walk past the window display and whether it has the desired effect.
  • Count the number of people entering the shop and what the peak traffic hours are.
  • Find out how many of the people who come into the shop become actual buyers.
  • Measure customer direction and routes as they enter and move through the shop.
  • Detect how customers interact with certain products to optimise their placement.
  • Understand customer segments and preferences to create personalised offers.


About METRO Accelerator for Retail, Powered by Techstars

METRO Accelerator, Powered by Techstars is a three-month, mentor-driven accelerator programme aimed at helping their startups grow. The programme is run as a strategic partnership between METRO and Techstars: the startup benefits from the expertise of both companies to innovate, accelerate, fund and grow its business solutions.

As a leader in the wholesale and food sector, METRO provides market-focused opportunities and partnerships. A dedicated METRO team joins as mentors for each group of startups and founders can count on access to the collective knowledge of some of METRO Group's top leaders.

Techstars is a global network that helps startups grow into viable businesses, through partners and mentors who help make it happen. Each year, Techstars chooses over 300 companies to join its three-month accelerator driven by mentors, industry experts, tech innovators and experienced entrepreneurs, investing $120,000 and providing access to the Techstars Network for life.

SenseiData receives capital injection from METRO and Techstars

SenseiData, a Portugal-based retail software solutions company, has received a capital injection from two private equity funds belonging to METRO and Techstars. The value of the deal has not been disclosed.

Major Retail Software M&A deals in Europe

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