M&A in sausage companies to grow in the American market: Cañigueral and Espuña

Integral service around a transaction
BY : Diego GutiérrezMay Fri, 2016
"The United States is an interesting market for exporting sausages. Distribution is very fragmented, it is possible to sell at a price at which producers and distributors make money, and there are few Spanish exporters who have a long-term strategic plan to enter the USA. Moreover, there is a high sales potential because people want to eat different things".


Cañigueral buys Far to export ham to the USA

Cañigueralthe Catalan meat company that closed 2015 with sales of €480M, has bought Far Serrano Ham, a company from Les Preses (Garrotxa) with the capacity to produce between 6,000 and 7,000 hams a week.

With this operation, Cañigueral Group diversifies its business and enters into the export of cured ham, with its sights set on the United States. Through its main company, the slaughterhouse, the Frigorífics Costa Brava, Cañigueral already supplies raw hams to suppliers who market Serrano ham in the United States. Now, thanks to Far's acquisition, Cañigueral will be able to export ham directly to the United States, which will add value to its international activity.

Far Jamón Serrano will maintain its autonomy, but will now have two managers from Grup Cañigueral. They are Joaquim Planagumà, managing director and production manager, and Lluís Cañigueral, managing director and sales manager.

Espuña completes the purchase of Pata Negra Jan and consolidates its position in the USA and Canada.

Espuña, a sausage manufacturer based in Girona, bought in February 2016 the company Pata Negra Jan, owner of the American company Pata Negra LLC, specialised in the production of cured sausages, of which it already owned 20%. Espuña is thus making progress towards its objective: that within 3 years, 60% of its sales will come from the international market.

Espuña is thus speeding up its entry into the American market both with products manufactured in the US plant and by exporting those from Spain.

Although Pata Negra has so far only sold chorizo, it will soon also offer fuet, salchichón or salami, all made in the USA....

The company's manager, Xavier Espuña, stresses that "the potential of the American market is enormous" and recalls that, within a radius of 500 kilometres around the American plant, there are around 120 million people, "a demanding public who are interested in very high quality traditional charcuterie products".

If you are thinking of selling your company, contact us. Abra-Invest has a team of experts in sales processes at your disposal. Call + 34 946424142 or fill in the contact form.

The M&A Professionals

Meet our services



Do you want to be up to date?


Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?