Do investors prefer you to sell to businesses (B2B) or consumers (B2C)?

Integral service around a transaction
BY : Diego GutiérrezOctober Thu, 2013

investorsAccording to CB insights data, B2B technology investments are growing rapidly, accounting for 70% of the 50 largest deals, up from just 38% in 2011.

In 2013 $2.2Bn of investment and 70% of operations for B2B companies.

In 2011, investments in B2C startups accounted for 62% of the 50 largest totaling $3.18Bn, among which were Gilt Groupe and AirBnB. Today, investors have shifted the trend towards business-to-business (B2B) oriented startups.

In fact, to date 70% of the 50 largest deals have gone to B2B startups for a total of $2.2Bn. By contrast, B2C startups have raised $1.28Bn of which $450M have come from two deals. Uber and Pinterest.

Favourable opinions among experienced investors

According to statements by Bijan Sabet of Spark Capitalalthough he has invested in a large number of B2C startups such as Tumblr and twitterrecently opined that although interest in B2C remains high, the opportunities in b2B are entirely reasonable, such as in the fields of: web shopping services, security, cost control, customer support, data centre applications, HR, payroll, sales, etc.

In Spain, the B2C vision still predominates.

"In Spain, it is common to have difficulties in obtaining investment from the venture capital is when the startup is venture-oriented. For example, funds such as Cabiedes or Vitamin KAlthough they do not reject B2C outright, they have a clear orientation towards B2C. However, there are also funds specialising in B2B such as Fitalent of the group everis In these cases, we recommend targeting the search towards potential industrial partners in the sector in question," advises Diego Gutierrez, corporate finance expert at ABRA INVEST.

The M&A Professionals

Meet our services



Do you want to be up to date?


Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?