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LOOKIERO AND A.I. IN FASHION


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BY : Diego GutiérrezOctober Wed, 2019

There is no stopping it. The The sale of clothes on the Internet is increasingly present in our society. Users go to these sales channels because it provides them with a more convenient and simple purchasing process, but they also highlight other advantages such as the wide range of products on offer, the possibility of making purchases at any time and the faster purchasing process as they do not have to wait in queues.

WHO IS LOOKIERO?

Lookiero is a latest subscription-based online fashion sales model generation. Using Artificial Intelligenceoffers its users five garments a month selected from more than a hundred European fashion brands. After answering a series of questions online, customers receive the clothes at home, adapted to their style, size and personal preferences, and decide which garments to keep and which to return, at no additional cost.

In just three years, the company has developed a proprietary technology capable of estimating the probability of a user deciding to keep the garments received after analysing the interactions of thousands of customers with similar profiles thanks to recommendation algorithms. This use of Artificial Intelligence is also applied in the field of operations, warehousing and logistics.

INVESTOR CONFIDENCE

It is a business model that increased Lookiero's revenue by 200% in 2018, and has quickly attracted the attention of private investors.

The Basque start-up has sold part of its shareholdings in a financing round from 19M$ led by London capital MMC Venturesand in which new investors have also participated, such as Bonsai Partners, Santander Smart Fund y Seed Capital Bizkaia.

With this operation, the company will be able, on the one hand, to increase the precision of its technology., and to strengthen Lookiero's leading position in its main markets: Spain, France and the United Kingdom. It will also be able to expand its operations to new European countries and improve the efficiency of its prediction algorithms.

New investors will be very important in achieving these goals, bringing valuable technology expertise, ecommerce and internationalisation that will help Lookiero to face the next challenges with guarantees.

This is not the first round of financing for the company, which in 2018 sold part of its shares for the first time by raising €4 million thanks to the support of All Iron Ventures.

OTHER MAJOR ROUNDS IN THE SECTOR

STICH FIX

STICH FIX is a personal style platform which offers selected and customised clothing and accessories for women founded in America in 2011.

Recently, it has managed to capture 43M$ in its latest round of funding, and that makes six. Behind this success is a cloud-based infrastructure to make the most of available technology by maximising operations through automation.

ALLBIRDS

Allbirds, is a american green footwear company which has become a Silicon Valley phenomenon, and which has been able to raise a Series C round of funding of 50M$.

A transaction which has been supported by T. Rowe Price Investment Managementtogether with Fidelity Management & ampand which will help the company's international expansion.

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?

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