El grupo británico Kingfisher, propietario de las cadenas Brico Dépôt y Castorama, ha llegado a un acuerdo para purchase the French home improvement services platform NeedHelp for EUR 10 million in cash.
Kingfisher plc is an international home improvement company with approximately 1,370 shops, supported by a team of 78,000 people.It operates in eight countries across Europe providing home improvement products and services to consumers and trade professionals who shop in our shops and through their e-commerce channels.
NeedHelp, fundada en Francia en 2014, es una innovadora plataforma en línea B2B2C que conecta a los clientes que necesitan ayuda para mejorar el hogar, ya sea en la tienda o en línea, con comerciantes profesionales examinados y otros expertos calificados. La adquisición representa un importante paso adelante para una de las prioridades clave de Kingfisher bajo su estrategia ‘Powered by Kingfisher’ recientemente anunciada: construir una experiencia de cliente orientada al servicio y en los dispositivos móviles.
Following the acquisition, NeedHelp will continue to operate as an independent company and will look to offer its installation capabilities to retail customers across the Home Improvement sector through its open architecture model. Kingfisher is acquiring the company with two objectives, the first is to develop NeedHelp's business in Europe with new and existing retail partners and the second objective is to roll out the platform in the UK and Poland. In the UK, NeedHelp will be able to help B&Q customers who need assistance with their home improvement projects, as well as cooperate with Screwfix's customer base of commercial professionals.