In the words of partner of ABRA INVEST who led the deal, "the combination of online leadership with strong retail expansion and industrial activity has been a challenge to close the deal".
MAXCOLCHON is an integrated national group in the rest sector made up of companies that manufacture bases, bed bases, canapés and mattresses, as well as marketers of these products and other rest elements. Being one of the two national leaders in the sale of mattresses in the online channel, it is characterised by an extraordinary online-offline fit, with an internally developed commercial management system that reinforces and exploits the omnichannel. It has an ambitious expansion plan through the opening of physical shops and international development, which the capital increase will help to reinforce and accelerate.
Kereon Partners is a venture capital investor with a business approach to investment and a vocation as a strategic partner that brings the experience, involvement and commitment of five professional partners with complementary profiles. Its investment focus is centred on projects with potential for growth and innovation, which can grow by exporting its
competitive advantage, with strong market position and experienced management teams.
The ABRA INVEST team, made up of its partners Juan Diego Cuenca and has advised the MAXCOLCHON group in the process until the successful closing of the transaction. ABRA INVEST (www.abra-invest.com), an independent corporate finance and M&A boutique, specialises in advising growth companies. It has a team ,
research and proprietary technology (www.logic.fin.com) specialising in investment that offers agility and precision to your processes.
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