Felix Capital invests in technology and creativity with new €131M investment fund

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BY : Diego GutiérrezOctober Mon, 2017
London-based private equity firm Felix Capìtal closes a second €131M investment fund to double its bet on the creative class of digital brands and B2B eCommerce and marketing technologies.

Felix Capital invests in technology and creativity with new €131M investment fund
About Felix Capital

Since its founding in 2014, the London-based venture capital Felix Capitalhas raised close to $300M in capital to invest in early and growth stage digital startups.

With this strategy, Felix Capital seeks to back the best startups in its field, mainly companies in Europe and some in the US with an investment of 2 to $5M per round. However, in cases of companies with exceptional growth, the firm has enough flexibility to invest from 100,000 to $10M.

Its first fund closed in 2015 with $120M, leading and co-leading funding rounds for companies such as Olapic, Farfetch, Job Today and Deliveroo, among others.

Felix Capital, led by Frederic Court, former General Partner at Advent Venture, has a team of 6 other members: Antonie Nussenbaum, former partner at Atlas Global; Sasha Astafyeva, former head of Business Intelligence and Strategy at Lyst; Spaniard Carmen Alfonso, former Morgan Stanley and co-founder of TEDxMorganStanleyLondon; Jon Kamaluddin, former international director at Asos; Les Gabb, former partner at Advent Venture; and Phylia Phoon, who also worked at Advent Venture.

First exit of Felix Capital

The London-based venture capital firm's first exit was from US-based Olapic, a visual marketing platform, in 2016. Felix Capital co-led a year earlier a $15M (€13.22M) funding round with Unilever Ventureswhich is itself one of the investors operating through Felix Capital.

Founded by Spaniards Pau Sabrià, Luis Sanz and José de Cabo in 2010, Olapic was acquired by the American company Monotype. $130M (€114.5M).

Felix Capital closes its second fund targeting Spanish startups

Felix Capital has launched its second €131M ($150M) investment fund to invest in digital content brands, products or services, and B2B technologies related to e-commerce and marketing. The fund is particularly focused on the Spanish market to increase the presence of Spanish startups in its portfolio.

The London firm is very interested in the startup ecosystem in Spain, which it considers to be an increasingly solid sector full of talent, pointing to the food, fashion, design and creativity sectors as examples.

The objective of this new fund is to continue Felix Capital's commitment to investing in the early and growth stages of creative brands related to these activities, such as Olapic, Farfetch or JobToday. In addition, the fund allows the private equity firm to broaden its investor base, which consists mainly of European, US and Asian institutional investors with a long-term vision, such as foundations, pension funds, family offices and funds of funds.

Taking advantage of the launch of this second investment fund, Felix Capital has decided to add new members to its team. Grita Loebsack (former CEO of Kering Luxury Division and Unilever and Managing Director of L'oreal UK). Jon Kamaluddin (former CFO and Head of International Expansion at ASOS, Managing Director at Farfetch and Chairman of Klarna) joins as an Operating Partner after having been a member of Felix Capital's Advisory Board. Sasha Astafyeva joins the investment team as a Principal and Antoine Nussenbaum is promoted to Partner.

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