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Venture capital investing in home and furniture ecommerce


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BY : Diego GutiérrezDecember Tue, 2013
venture capital isLast year investments in ecommerce companies led the activity in the new technologies sector. Some of them have in common their relationship with the furniture trade or with the home. Cabiedes was present in the most significant ones.

"Almost half of the investments made in new technologies have been made in e-commerce companies. In second place were companies related to marketing tools or new ways of selling", analyses Diego Gutierrez, an expert on corporate finance at Abra Invest.

 

Stop&walk: originality and exclusive designs

Stop&Walk is a private sales club for designer and original products at very affordable prices, where you can find avant-garde, cool and fun designs by artists and enthusiastic creators in different categories such as decoration, fashion, home, accessories, gifts and gadgets. It uses the format of private sales, where campaigns last for a week, and by dealing with suppliers directly they are able to offer very interesting prices. It is also a showcase for talented designers where members can discover, share and buy unconventional items.

Stop&Walk has to grow very fast in order to gain a foothold in a very competitive market, with a leader such as Fab.com and is supported in this by its investors principals Cabiedes & Partners and Kibo Ventures which invested €350k in 2012.

Habitissimo, to have our home ready to use

Habitissimothe home renovation and professional services guide closed its third €300k financing round, backed by the venture capital firm (venture capital is) Cabiedes&Partners, which continues to be the partner of reference. New investors included Cool, Faraday Venture Partners y PADEInvest.

Deskidea.com: office equipment and furniture

Cabiedes&Partners and La Caixa --through Caixa Capital Micro-participated in the second round of funding of Deskidea.com, 350k, to enable its growth in the online sale of office supplies and premium items related to the workspace. Cabiedes&Partners joined as an investment partner, while La Caixa had already backed the e-commerce company -which aims to lead its segment in Spain- at its birth in 2011. Deskidea.com was launched in June 2011 with an initial investment round of €200k and has a catalogue of more than 12,000 references with delivery within 24 hours.

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