Contact

Beonprice, a company that applies big data to the hotel industry, closes a €1.4M round


, , ,
Integral service around a transaction
BY : Diego GutiérrezJune Mon, 2017
The venture capital fund 'K Fund' is betting on the algorithm developed by this company to maximise hotels' profits, based on their competition and customer segmentation.
About Beonprice.

The company, founded in 2012 and based in the Salamanca technology park, specialises in the hotel sector and applies big data techniques to provide information on room availability, demand, competitor prices, disparities and other valid elements to determine the most advantageous price for hotel accommodation.

BEONPRICE currently serves more than 1,500 hotels including major international hotel chains such as Room Mate Hotels, NH Hotels, Petit Palace Hotels, Iberostars Hotels & Resorts, Palladium Hotel Group, and Grupo Posadas, among others) and has sales offices in Spain, Mexico, Colombia and the United States.

What has Beonprice received €1.4M for?

Beonprice will use the resources to invest in the evolution of the product, boosting the algorithm capable of increasing the hotel's revenue thanks to competitive positioning and price elasticity in the market. To this end, the technology platform has developed the Beonprice Quality Index (BQI), an index that measures the overall quality of a hotel: it takes into account more than 21 parameters.

In addition, Beonprice intends to boost its international expansion with the forthcoming opening of sales offices in the UK and Germany, as well as the East Coast of the United States (New York) during 2017, where major international hotel chains are headquartered.

Big data in the hotel sector

Big data is revolutionising a wide variety of sectors and the hotel sector is not left out. We have spotted a number of startups that are revolutionising hotel services by introducing big data. Some companies have received large amounts of funding, such as Airbnb, which has received $3.4B and has bought 14 companies. This marketplace allows you to discover and rent holiday homes that best suit your characteristics.

In Spain, there are several companies that are applying big data to the hotel sector, such as Mirai  which works to boost the direct channel of hotels, or Wanup, the first global hotel loyalty club, the most complete and innovative in the Spanish market.

Beonprice, a company that applies big data to the hotel industry, closes a €1.4M round

 

Other posts that may interest you

UK-based GTA, which provides services to the tourism sector, has bought Mallorca-based MTS Globe.

IT sector M&A in tourism: Amadeus leads the way in tourism purchases
If you are looking for investors, you want to buy or selling a companyplease contact us. Abra-Invest has a team of experts in each area at your disposal. Call +34 946424142 or fill in the contact form.

 

The M&A Professionals

Meet our services

CONTACT US

MEET
OUR
METODOLOGY

Do you want to be up to date?

SUSCRIBE OUR NEWSLETTER

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?

M&A NEWS
INDUSTRIAL REPORTS
crossmenu