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BAKER TILLY ADVISES IMAWEB ON ITS SALE TO PROVIDENCE


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Integral service around a transaction
BY : Diego GutiérrezSeptember Wed, 2019

Imaweb recently closed a deal with Providence to finance its growth strategy, a transaction advised by Baker Tilly Corporate Finance.

Based in Madrid, Imaweb is a software company focused on the automotive dealership market.

BAKER TILLY ADVISES IMAWEB ON ITS SALE TO PROVIDENCE

The firm's SMIT is a unique web-based automotive sales operations system designed specifically for automotive marketing by automotive sales experts, recommended by automotive salespeople, automotive dealers and manufacturers alike. It is used by thousands of dealers who have seen significant improvement in sales, profitability and customer loyalty.

Deployment to cover a complete dealer network is surprisingly fast, and gives the manufacturer an instant return on investment, not only through improved sales but also through better image quality and the most powerful reporting system on the market."

Providence Equity Partners

Founded in 1989, Providence is the largest industry-focused private equity firm in the world, with approximately $40 billion of AUM (assets under management) and a primary focus on education, communications, media and information technology.

providence equity

For its part, Providence Strategic Growth ("PSG"), Formed in 2014, is PEP's growth franchise; PSG has a team of 37 investment professionals and 11 senior advisors, totaling over 75 years of cumulative industry experience investing in software and technology services companies. Its competitive advantage is based on providing ample resources for growth, a creative and flexible partner model, with a proven strategy.

Baker Tilly's role

It has been Baker Tilly who has advised Imaweb's shareholders in the negotiations with Providence, with Diego Gutiérrez Zarza leading the team thanks to his status as the company's Corporate Finance partner. Diego recently joined Baker Tilly Corporate Finance as an expert in M&A in the technology industry, and is working alongside Xavier Mercadé and Alex Wendt to develop the firm as the leading mid-market advisor in Europe.

Regarding legal matters, the advisor has been José Luis Martín (Baker Tilly Legal).

Baker Tilly International's corporate finance capabilities include advising on cross-border transactions for clients doing business in multiple locations, and the Imaweb transaction is a good example of this.

Baker Tilly's network extends across 145 territories, with 34,700 people working in more than 746 offices.

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?

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