Integral service around a transaction
BY : Diego GutiérrezSeptember Wed, 2019

Imaweb recently closed a deal with Providence to finance its growth strategy, a transaction advised by Baker Tilly Corporate Finance.

Based in Madrid, Imaweb is a software company focused on the automotive dealership market.


The firm's SMIT is a unique web-based automotive sales operations system designed specifically for automotive marketing by automotive sales experts, recommended by automotive salespeople, automotive dealers and manufacturers alike. It is used by thousands of dealers who have seen significant improvement in sales, profitability and customer loyalty.

Deployment to cover a complete dealer network is surprisingly fast, and gives the manufacturer an instant return on investment, not only through improved sales but also through better image quality and the most powerful reporting system on the market."

Providence Equity Partners

Founded in 1989, Providence is the largest industry-focused private equity firm in the world, with approximately $40 billion of AUM (assets under management) and a primary focus on education, communications, media and information technology.

providence equity

For its part, Providence Strategic Growth ("PSG"), Formed in 2014, is PEP's growth franchise; PSG has a team of 37 investment professionals and 11 senior advisors, totaling over 75 years of cumulative industry experience investing in software and technology services companies. Its competitive advantage is based on providing ample resources for growth, a creative and flexible partner model, with a proven strategy.

Baker Tilly's role

It has been Baker Tilly who has advised Imaweb's shareholders in the negotiations with Providence, with Diego Gutiérrez Zarza leading the team thanks to his status as the company's Corporate Finance partner. Diego recently joined Baker Tilly Corporate Finance as an expert in M&A in the technology industry, and is working alongside Xavier Mercadé and Alex Wendt to develop the firm as the leading mid-market advisor in Europe.

Regarding legal matters, the advisor has been José Luis Martín (Baker Tilly Legal).

Baker Tilly International's corporate finance capabilities include advising on cross-border transactions for clients doing business in multiple locations, and the Imaweb transaction is a good example of this.

Baker Tilly's network extends across 145 territories, with 34,700 people working in more than 746 offices.

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