Analysis of investment in Location Intelligence for Retail. Geoblink raises €5M.

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BY : Diego GutiérrezApril Thu, 2018

We present the largest funding rounds that have taken place in recent years in Location Intelligence companies for Retail. In addition, we analyse Geoblink's investment round, with which it has received a €5M capital injection.

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About Geoblink

Geoblink is a Spanish startup specialising in Location Intelligence that has developed a SaaS platform based on out-of-the-box data and analytics through an intuitive interface. Its technology allows companies to make the most of data, both public and private, and from internal sources, through advanced geolocated analytics that improve their decision making. Geoblink is aimed at medium to large companies in sectors such as retail, real estate and consumer goods.

In this way, the company facilitates strategic decision making for companies where location is an important factor. Geoblink's clients use the platform to optimise the performance of their shop network, predict their sales or improve their expansion, distribution and marketing strategies.

Geoblink provides all this information thanks to the selection and collection of public and private data, as well as the processing of these data through advanced algorithms and artificial intelligence techniques. It also provides an experienced team of data scientists who analyse and model all this information in a single, highly visual and easy-to-use tool.

Founded in 2015, the Spanish company was recently selected by Bloomberg as one of the 50 most promising startups in the world.


Geoblink raises €5M

Location Intelligence company Geoblink has closed a €5M investment round led by French private equity fund Elaia Partners. In the capital increase Nauta Capital, the fund that led a €1M round in Geoblink in 2016, has also participated.

Jaime Sánchez-Laulhé, CEO and founder of Geoblink, explains that the company's goal is to make Geoblink a global leader in Location Intelligence to help companies use geolocated data and advanced analytics to improve their bottom line and gain a competitive advantage. He also says the company is pleased to receive the support of Nauta Capital and the expertise of Elaia Partners, one of the world's leading digital venture capital funds. Elaia Partners is an independent Venture Capital firm focused on the digital and deep-tech economy that manages more than €250M and invests in high-potential disruptive startups from the earliest rounds of funding.

Previous rounds of investment in the company came from business angels such as Iñaki Berenguer, founder of CoverWallet, and partners from the strategic consulting firm McKinsey (where the founder worked before launching Geoblink), family and friends, Nauta Capital and the Spanish accelerator Lanzadera (driven by Juan Roig). It should be noted that the deal includes a grant from the Community of Madrid and Neotec CDTI.


Latest rounds of investment in Location Intelligence for Retail

KogentixTechnology company with a strong focus on networking and GPU acceleration, as well as machine learning through model building.United States-12/07/2018
Certus SolutionsCompany specialising in cloud, SaaS and the transfer of technological knowledge.United Kingdom-01/05/2018
Meredith Xcelerated MarketingClient engagement agency through user experience and digital marketing with SEO/SEM technology among others.United States-29/03/2018
Mackevision Medien DesignGlobal market leaders in computer generated imagery (CGI). Provides data-driven 3D visualisation, animation and visual effects for images and movies, as well as high-quality interactive applications.Germany-10/01/2018
RothcoInternational award-winning creative agency. Strategically plans, designs and produces communication campaigns across Europe for iconic brands.Ireland-14/12/2017

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