Contact

ABRA INVEST successfully advises ANPRO21 in the search for capital for the internationalisation of BRAND RAIN


, , ,
Integral service around a transaction
BY : Diego GutiérrezFebruary Wed, 2013

The technology company Anpro21 has closed its first investment round to internationalise "Brand Rain", a brand reputation monitoring and analysis system. Anpro21 is a Spanish technology company dedicated to the capture, processing and analysis of information. In 2011 it incorporated artificial intelligence systems and advanced software to develop a unique tool, Brand RainThis allows the capture and processing of the largest number of existing information sources, from traditional media (mass media) and digital media (social media).

One year after launching the innovative reputation management solution for brands Brand Rain, Anpro21 has successfully closed its first investment round, with which it will face its consolidation in the national market and an ambitious internationalisation plan in the coming years. ABRA INVEST has led the capital raising process by bringing together more than 20 private investors through Inveready's crowdfunding platform called "The Crowd angel". ABRA INVEST has also participated in the investment round and will now be in charge of the financial and business development management of Anpro21.

Brand Rain has an automated system that captures information from 4 million digital fonts, 2,100 print sources, 40TV and more than 20 broadcasters. It is the first product that obtains and analyses data by cross-referencing information from traditional and social media. This system is dynamic, so the number of sources captured grows every day. Then, all this information is processed with complex algorithmic, artificial intelligence and statistical systems, which evaluate the content of the messages, their context and tone. This provides information on the evolution of the reputation of brands, products or people.

The news has had repercussions in the media, having been commented on in media outlets such as Expansión (see news) and the confidential (see news).

Diego Gutiérrez Zarza

ABRA INVEST

 

The M&A Professionals

Meet our services

MEET
OUR
METODOLOGY

Do you want to be up to date?

SUSCRIBE OUR NEWSLETTER

Our diferentiation

Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
Technology Data Analytics
for M&A
Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
Training Methodology
We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

Are you one of those who prefer to be well informed when making decisions?

M&A NEWS
INDUSTRIAL REPORTS
closearrow-circle-o-downchevron-downcrossmenu