The technology company Anpro21 has closed its first investment round to internationalise "Brand Rain", a brand reputation monitoring and analysis system. Anpro21 is a Spanish technology company dedicated to the capture, processing and analysis of information. In 2011 it incorporated artificial intelligence systems and advanced software to develop a unique tool, Brand RainThis allows the capture and processing of the largest number of existing information sources, from traditional media (mass media) and digital media (social media).
One year after launching the innovative reputation management solution for brands Brand Rain, Anpro21 has successfully closed its first investment round, with which it will face its consolidation in the national market and an ambitious internationalisation plan in the coming years. ABRA INVEST has led the capital raising process by bringing together more than 20 private investors through Inveready's crowdfunding platform called "The Crowd angel". ABRA INVEST has also participated in the investment round and will now be in charge of the financial and business development management of Anpro21.
Brand Rain has an automated system that captures information from 4 million digital fonts, 2,100 print sources, 40TV and more than 20 broadcasters. It is the first product that obtains and analyses data by cross-referencing information from traditional and social media. This system is dynamic, so the number of sources captured grows every day. Then, all this information is processed with complex algorithmic, artificial intelligence and statistical systems, which evaluate the content of the messages, their context and tone. This provides information on the evolution of the reputation of brands, products or people.
The news has had repercussions in the media, having been commented on in media outlets such as Expansión (see news) and the confidential (see news).
Diego Gutiérrez Zarza
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