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M&A media: Prisa buys Carvajal solutions to strengthen its presence in the education sector and Cairo launches a takeover bid for Unidad editorial.


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Integral service around a transaction
BY : Diego GutiérrezApril Tue, 2016
Spanish media group Prisa bought the education business of Colombian group Carvajal in Colombia, Argentina, Chile, Guatemala, Mexico, Peru, Puerto Rico and Ecuador for about €16.8M.

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Prisa buys Carvajal's education business

In 2015 Prisa sold the 56% of the pay-TV platform from Canal+ Telefónica and announced that it would focus on the education and information business, with a special focus on growth in Latin America, as well as continuing its policy of reducing debt and strengthening its balance sheet. The acquisition of Carvajal, a Colombian company in the field of education, is a sign that it is taking steps towards this.

Carvajal is one of the leading companies in the education sector that is dedicated to the development of content and technology for student learning, especially school textbooks, children's and youth literature for educational prescription, management books in print and digital format.

Carvajal grants Prisa a 20-year exclusive licence to use the Norma trademark specifically for the products sold by the acquired companies.

According to Rosa Junquero, the group's communications director Santillana,"Prisa Educación's intention is to maintain the identity and editorial line of each brand, "And that also includes its own catalogues and collections. With them, our offer is diversified and enriched". 

In recent years Prisa has been more active in the press, radio and communications sector, and in March last year it participated in Iahorro through media for Equity and in 2014 it launched  PRISA INNa programme of analysis and acceleration of digital businesses and startups.

In addition to Canal +, Prisa has in recent years sold its publishing house Alfaguara for €72M to Penguin Random House, and its music catalogues to BMG Berlstelsmann

Italian Cairo Group launches takeover bid for publishing unit owner

We have also recently learned that the Italian group Cairo Communication has launched a takeover bid for the 100% shares of RCS MediaGroup, a major shareholder of Unidad Editorial, the publisher of Expansion , The World y Brand, among other publications.

In a statement, the transalpine firm has announced its intention to create "a large multimedia corporation". The deal, which still has to be approved by the competition regulator, would involve Cairo Communication issuing up to 62 million new shares.  

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