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21 Buttons, the Spanish fashion social network, receives €3M


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BY : Diego GutiérrezMarch Thu, 2017
This Catalan company founded a year ago has received a €3M round for its consolidation in Spain and international expansion. The round was led by Samaipata Ventures and also participated 360 Capital Partners, Sabadell Venture Capital, Sputnik, VenturCap, Mediaset and Breega Capital.
About 21 Buttons

21 Buttons is a social network based in Barcelona, founded a year ago by Marc Soler and Jaime Farrés, both former consultants at McKinsey & Co. 21 Buttons is a tool that allows users to monetise the photographs they upload to the network with their outfits, offering the possibility of purchasing the garments and receiving a reward for each purchase.

The company had previously received a half a million euro round last year, thanks to the support of several business angel.

It currently has a team of 30 people, mainly with a technical profile, which will grow over the course of this year.

The round aims to consolidate its growth in Spain and Italy, and to open up other international markets such as the UK. Its investors include both national investors from the world of technology and media, as well as international investors, who will support its expansion.

21 Buttons, is not the only Spanish company that succeeds in social networks, Vudoir, a social network that allows its users to post two photos with different styles to be advised by the community, is also in the process of closing a round of funding. media for equity.

What's happening in fashion social media worldwide?

Start-ups in 2016 are already receiving small investment rounds

Bfrow receives 900$: It is a community for bloggers to interact with their followers. It is still in beta.

Winstagbased in London: A social platform where users can become influencers and trendsetters with the personal photos they share on social platforms (Instagram, Facebook, etc.) and Winstag by tagging the brands of their fashion items.

Companies with more time receive larger rounds of funding

vClusive: An omni-channel marketplace for luxury brands, has received $6.29M.
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