ANPRO21 ofrece Saas para el análisis de reputación de marcas

Integral service around a transaction
BY : Diego Gutiérrez24/10/2012
Anpro21 ha desarrollado BRAND RAIN  una solución Business Intelligence que captura y analiza contenidos en todos  los medios de comunicación (internet, prensa, TV y Radio) utilizando técnicas semánticas y de Inteligencia Artificial (IA). Su solución ayuda a controlar impacto, reputación y percepción de empresas, marcas y personas.
La tecnología utilizada consiste en Indexación, Data mining, medición y emisión de información de fuentes impresas o digitales, televisión y radio. Toda la tecnología está desarrollada íntegramente por los departamentos de ingeniería de Anpro21.
En 2010, el tamaño de mercado de Business Intelligence se situó en $10.500 millones y el análisis de texto para la reputación de marcas se tradujo en $830 millones. En esta nueva economía social, la gestión y valoración de las marcas es clave para garantizar el éxito.
El equipo gestor cuenta con expertos con más de 10 años de experiencia en marketing además de un equipo de ingenieros informáticos con estudios de postgrado en Inteligencia Artificial.
Actualmente monitorizan 2.100 fuentes impresas, 4MM de fuentes on-line (Prensa digital, Blogs, Redes Sociales, Foros, Webs, etc.), 40 emisoras TV y 20 Emisoras Radio.
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Market Research Technology
Our team of market analysis specialists is continuously analyzing the investments of the most active markets in the industry in order to unceasingly contribute ideas of the current market situation and identify the most relevant trends for senior management. We integrate the most relevant sources of information which allows us to discover the most interesting companies for venture capital and similarly helps us to identify the investors with the highest probability of involvement in an M&A process to ensure the success of our sell-side operations.

The reports and deductions of our advisors provide a broad view of the sector, both geographically and from the complementary or adjacent markets perspective.
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"Advanced data anlytics is a weapon". Intelfin is an artificial intelligence tool we use for investing and creating value in SMEs through competitive analytics and the enterprise environment.

IntelFin consists of a cognitive system, which, through the application of advanced analytical technologies, facilitates the automation of investment and financing decisions in the field of non-listed companies and especially SMEs in high-growth sectors.

The information related to these companies is characterized by their lack of transparency and heterogeneity; thus, it is necessary to develop an advanced analysis which is as much predictive as prescriptive and is developed in a natural language custom, suitable to obtain greater clarity and knowledge of the investment scope.

The IntelFin system focuses especially on analyzing the variables that define and influence the competitive environment of a sector and the positioning of a company, analyzing their influence on future value creation. Therefore, IntelFin supports strategic decision-making to senior management by resolving questions such as:

¿What are my competitors' priorities, strategies and expansion plans? Who's my competition? Which competitor is most likely to grow at a higher rate?
Which areas of activity/business models will receive the most investment? Which sectors are most attractive to investors?
Which companies are going to experience the most growth in the near future? Which companies are most likely to receive investment or be acquired?
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We have developed training programs in an innovative set-up which guarantees our teams the acquisition of technical competences both in the field of corporate finance and in the field of psychology, that is much needed when it comes to negotiation processes.

We have a culture of continuous improvement of our processes, closely related to the use of information systems that allow the enhancement of internal communication between our teams, as well as external communication with our customers. Hence, we extend best practices identified internally in an efficient and rapid manner among our members.

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